Classy Studios

Classy Is B Corp Certified

We’re excited to announce that Classy is officially a Certified B Corporation. We’re proud to stand with socially responsible companies that have blazed the trail before us, like Patagonia, Ben & Jerry’s, AllBirds, Lemonade, and many others.

Read more about our journey: https://www.classy.org/blog/classy-now-certified-b-corporation/

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Classy Product Overview

A look into the life of a nonprofit using the Classy fundraising suite. See how they put their brand first with easy to use fundraising software that allows them to elevate their donation forms, create beautiful crowdfunding campaigns, engage fundraisers through peer-to-peer campaigns, and plan multiple events with a consistent brand. Changing the world is hard, your fundraising software should be easy.

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Quick Tips: How to Optimize Your Nonprofit Donation Page

To ensure that your nonprofit donation page is appealing, compelling, and optimized for conversion, here are six best practices that our Classy team recommends to elevate your donation form and engage more donors.

La Jolla Institute for Immunology and Classy

Watch and learn how La Jolla Institute for Immunology leveraged Classy to launch their innovative and successful program to fund medical research. You’ll also get a firsthand look at their strategically designed crowdfunding campaign.

Learn more about how Classy can power your fundraising at www.classy.org.

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$1 Billion Raised on Classy

What can $1 billion do? See what it’s made possible in the hands of the thousands of nonprofits who’ve collectively raised $1 billion on Classy. To all the organizations, fundraisers, and donors who contributed to this moment: thank you for letting us be part of the journey; we can’t wait to see what you’ll accomplish next.

Featuring some of Classy’s amazing customers:

All Hands and Hearts – Smart Response
BlinkNow
Blood:Water
buildOn
Convoy of Hope
Days for Girls
Everytown for Gun Safety
Feed My Starving Children
Feeding Children Everywhere
First Book
Flying Kites
Invisible Children
Karam Foundation
Miracle Foundation
My Brother’s Workshop
One Day’s Wages
Oxfam America
Partners Worldwide
Room to Read
School the World
Shining Hope for Communities
Team Rubicon
The Salvation Army
Thirst Project
Read our full blog post: https://www.classy.org/blog/classy-1-billion-raised-for-social-good/

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News footage Courtesy of CNN.

Classy Crowdfunding: Design your Movement

Design Your Movement with the #1 Crowdfunding Platform for Nonprofits

Classy Crowdfunding is designed to make things easy. Bring your story and mission to life through beautiful, brand-centric campaign pages without a single line of code.

Make your cause stand out with a campaign designer that puts your brand first. Classy Crowdfunding allows you to build mobile-ready, customizable landing pages that are optimized to increase donor engagement. How? You get world-class design and engagement tools right out of the box. Finally, a powerful platform that puts your cause first and gives it the attention it deserves.

To learn more about Crowdfunding: https://www.classy.org/crowdfunding-campaigns

Quick Tip: Soft Launch Email Templates

Learn how to introduce and motivate your biggest advocates to get involved, and how to follow up with the donors that didn’t engage with your appeal the first time around.

Classy Events: Powerful New Tools To Drive Fundraising Success

We’ve redesigned Classy Events to give you the tools to attract new supporters with beautifully designed event pages, grow your donations through powerful fundraising technology, and manage your event with confidence.

To learn more about Classy Events: https://www.classy.org/fundraising-events/

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Video Conferencing Tips: How to Look and Sound Your Best

Read the blog post here: https://www.classy.org/blog/video-conferencing-tips-look-sound-best
Video conferencing is becoming an increasingly significant part of our day to day, especially in today’s virtual and remote landscape. From participating in daily Zoom meetings to hosting virtual fundraising events with engaging media, professionals and teams are using video to both get their work done and present themselves and their organizations in the best way possible. Below, we walk through video conferencing tips to improve your audio, camera, lighting, and framing so you can put your best foot forward. We also share recommendations for tools at different price levels.
Music provided by Musicbed.
Check out their new subscription option, Membership: https://mscbd.fm/clsym

Classy Peer-to-Peer Fundraising

Any nonprofit—regardless of time or resources—can have a branded, year-round peer-to-peer fundraising machine.

Raise More Money

Empower communities to raise money on your behalf and generate a new source of revenue.

Ridiculously Good-Looking Fundraising Pages

Fully customizable campaign pages keep your brand front and center so your donors never question where their money is going.

Your Fundraisers, Your Movement

Keep it fresh with real-time fundraiser activity. Show supporters everywhere what your fundraisers are doing and why they’re doing it.

Built-In Fundraising Communications

Focus on marketing your campaign and supporting your fundraisers. Send beautiful, informative campaign email blasts to your fundraisers, team captains, donors, and supporters with the click of a button.

To learn more about Peer-to-Peer Fundraising: https://www.classy.org/peer-to-peer-fundraising/

Quick Fundraising Ideas for Nonprofits

We know it can be tough to come up with creative fundraising ideas, so we gathered five of our favorites and made a fun video to share them with you. Whether your team is brainstorming a seasonal campaign or just looking to reenergize your community, these quick fundraising ideas will be sure to engage current donors and attract new supporters. Read the full blog post for the full list of ideas here: https://www.classy.org/blog/25-quick-fundraising-ideas-for-nonprofits-and-charity/

Classy Pay: Payment Processing, Exclusively for Nonprofits

Learn more at https://www.classy.org/fundraising-solutions/classy-pay/

Classy Pay is Classy’s end-to-end payment processing solution, built on the Stripe architecture to meet the unique needs of the modern nonprofit. Offering industry-leading fraud prevention tools, automatic credit card updating for recurring gifts, and payout reconciliation right inside your Classy account, Classy Pay allows your nonprofit to get paid faster and easier than ever before. Low processing fees and no hidden charges ensure you’re spending more money where it matters most—your mission.

Music provided by Musicbed. Check out their new subscription option, Membership: https://mscbd.fm/clsym

9 Mistakes to Avoid in Your Nonprofit’s Elevator Pitch

When people begin working on an elevator pitch for nonprofits, they often start by measuring how much time they may have with a listener. A frequently cited measure of time is 118 seconds—this is the length of an average elevator ride in New York City.
While your elevator pitch may very well never take place in an actual elevator, you can use this timeframe as a foundation from which to create a narrative that:
Conveys your nonprofit’s mission
Helps increase your fundraising success
Encourages listeners to take action
Whether it’s a pre-planned pitch to someone you expect to meet, or an out-of-the-blue conversation, you must be prepared to strike while the iron is hot. And you’ve only got a small window of time to get your point across.
To learn more head over to my blog post:
https://www.classy.org/blog/elevator-pitch-for-nonprofits/

Classy for Facebook

Classy for Facebook is our direct integration to Facebook fundraising where fundraisers can seamlessly boost their reach by duplicating their Classy fundraising page to Facebook. With our bi-directional sync, fundraisers will always be up-to-date on their fundraising progress and nonprofits will gain deeper insights into how Facebook is performing as a channel in their overall fundraising strategy.

To learn more about Classy for Facebook please visit: https://www.classy.org/integrations/facebook/

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How to Buy Yourself 10 Extra Minutes to Build a Crowdfunding Campaign

You can build a crowdfunding campaign on Classy in about 10 minutes. Check out a few common office distractions you can minimize to buy yourself that time and create your next great campaign.
Read the full blog post here: https://www.classy.org/blog/launch-crowdfunding-campaign-10-minutes/
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Classy Passport: Grow your Global Movement

Classy Passport is the world’s first cross-currency international fundraising solution, allowing any nonprofit organization to instantly take their fundraising global, while providing supporters around the world with a customized experience that is friendlier and more relevant to them.

To learn more about Classy Passport: https://www.classy.org/passport-international-fundraising

Roles & Permissions

With Extended Roles & Permissions, you can control the level of access team members have to your account. Assign roles that match responsibilities and help your team make the most out of collaboration.

The New Classy Fundraising Suite

With an increased focus on design, flexibility, and scale, the new Classy Fundraising Suite features extensive architectural updates across the platform, plus major upgrades to all of Classy’s core products—Classy Peer-to-Peer, Classy Crowdfunding, Classy Donations, Classy Events, and Classy Passport.

This fully integrated suite is underpinned by the powerful Classy Manager, a redesigned back-end that gives you advanced design tools, automated marketing, enhanced reporting features, and more visibility into your overall supporter interactions and campaign performance.

To learn more about Classy Fundraising Suite: https://www.classy.org/products/

Music provided by Musicbed. Check out their new subscription option, Membership: https://mscbd.fm/clsym

Storytelling Tips

Episode 3: Creating a Sense of Togetherness During a Virtual Event

Learn how Miry’s List added a safe, in-person element to their virtual fundraising event, creating a feeling of personal connection and togetherness around food. They also share how they were able to keep the fundraising momentum going after their livestreamed event.

Episode 2: How GBMC’s Virtual Walk Event Engaged Their Community

In this episode, Laura Clary of the Greater Baltimore Medical Center (GBMC) shares how their healthcare organization had to pivot their annual walk event into a virtual campaign at the onset of COVID-19. Learn how they used social media to raise awareness and funds for their biggest campaign of the year.

To see and support their latest fundraising campaign for resettling refugee families, visit give.miryslist.org

Episode 1: How Hope for Haiti’s Virtual Event Raised Over $100,000

Watch our first episode of Cut to the Chase, where we chat with nonprofit leaders and share their bite-sized tips and takeaways for success. Skyler Badenoch, CEO of Hope for Haiti, walks through how they were able to 10X the results of their Hike for Haiti campaign and raise over $100,000 in their second year. Find out what you should also keep in mind as you plan your own virtual fundraising event.

Shriners Hospitals for Children and Classy

Heifer International and Classy

Heifer International shares why they use Classy to support their peer-to-peer fundraising initiatives, along with the qualities they look for in technology partners.

City of Hope and Classy

City of Hope is one of the most influential treatment and research centers in the world, supporting patients and fighting cancer and other life-threatening diseases. Although their work spans more than a century, the challenges and treatments are constantly evolving. But the ways in which nonprofit supporters engage with and give to organizations has also changed. In the early 20th century, City of Hope supporters organized small events like game nights to rally financial support for the cause. While in-person engagement is still important for building community, large nonprofits like City of Hope must adapt to engage supporters in the ways they want to engage, particularly through online and peer-to-peer fundraising.

Blood:Water and Classy

Blood:Water started when co-founder Dan Haseltine saw that another crisis was making HIV/AIDS even deadlier in African communities. “I was there to learn about HIV/AIDS and all of a sudden this water crisis comes into the picture,” he says. Unsafe and unreliable water sources were at the root of many disease and sanitation issues, but combined with HIV, which weakens immune systems, the risk and death toll skyrocketed. Haseltine knew the huge stigma attached to HIV/AIDS made it difficult to get people involved, but anyone could understand and empathize with the need for clean water. He thought showing people how the two were linked could move people to action. Dan teamed up with Jena Lee Nardella, a passionate young college student to make this vision a reality.

To learn more about Blood:Water https://go.classy.org/customers-blood-water

Team Rubicon and Classy

Team Rubicon started by accident. It all began when a small group of veterans and medics traveled to Haiti in 2010 to provide support for those affected by a catastrophic, 7.0-magnitude earthquake. After spending two to three weeks providing aid, they were so deeply moved by the impact they were making, they decided to start a nonprofit organization.

Today, Team Rubicon maintains a roster of 35,000+ volunteers able to deploy throughout the United States and abroad to communities affected by disasters, and has responded to more than 100 disasters around the world. But how does one nonprofit organization grow so rapidly?

To learn more about Team Rubicon & Classy: https://go.classy.org/customers-team-rubicon